Creating winning ads on Meta with limited team resources

How Nikin uses Kickbite's Creative Analytics

Customer:

Nikon - CH Market

Date:

Dec 1

Pain Points:

scaling creative testing on Meta due to limited creative team

“We have tested all the tools. Kickbite has the best data insights build for action.”

Nicholas Hänny - CEO

Situation

A small number of ads on meta drive 80% of all sales - these are the "winning ads". To find them, ecomm brands need to test a high volume of creative strategically

Complication

For brands with limited creative teams, especially those transitioning from Google (where performance works differently), scaling craetive testing is a major challenge

Key Questions

How did Nikin use Kickbite to increase their winning ads and suceed on Meta?

Results

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Workflow Paid Social Team

Step 1. Set up name convention for strategic testing

Step 2. Launch first ad batch based on hypotheses.

Step 3. Categorize ads as winners, losers, or average based on ROAS or CAC.

Step 4. Shared insights of winners with creative team to refine future ads.

+142%

-20%

+93%