FREE ONLINE PANEL | April 04 2025 | 01:30 PM CEST
Attribution: Expectation vs. Reality
Hear what marketing experts Tibbe and Brent have to say and get your questions answered in the open format.
What you will get
Get an honest review about the attribution journey of +40 years combined experience in full funnel marketing.
About the Host
Vince Wagenknecht
Founder of Kickbite
In 2020 Vince was sitting in his 10m² shared apartment room in Berlin, staring at a spreadsheet that made no sense. His first business was failing with a 72% gross margin — not because the product was bad or because customers didn’t love it, but because he couldn’t figure out how to acquire customers efficiently.
After spending thousands on ads across Google, Meta, and TikTok customers came into his store, but he had no idea which campaign actually brought them in.
Every platform loudly claimed credit for the success, but none of them could give him a clear, unbiased answer. It was frustrating, overwhelming, and, honestly, a little embarrassing.
He felt like throwing money into a black hole and started Kickbite.
After spending thousands on ads across Google, Meta, and TikTok customers came into his store, but he had no idea which campaign actually brought them in.
Every platform loudly claimed credit for the success, but none of them could give him a clear, unbiased answer. It was frustrating, overwhelming, and, honestly, a little embarrassing.
He felt like throwing money into a black hole and started Kickbite.