Breaking the Paid Social Plateau
“We always believed Social Paid is a new customer channel, but we lacked confirmation, now we know.”
Situation
Before Kickbite, Pretty Orange was stuck with Meta. GA4 showed Google performed twice as well, so 90% of the budget went there—yet new customer growth was flattening
Complication
The yearly revenue targets were at risk because new customers were stagnating and the cost of acquisition was increasing
Key Questions
How can Pretty Orange use Kickbite to acquire new customers at a lower cost?
Results
Workflow Head of Performance
Budget allocation with Kickbite AI
Step 1. Identify. The team lead identifies the best investment opportunities on Meta platforms based on Kickbite Data, focusing on those with the lowest cost of acquisition.
Step 2. Challenge. The specialist compares the performance of these campaigns using Kickbite data against those of Google and verifies the incremental ROAS. If it's better, he reallocates the budget.
Step 3. Measure. After 2 weeks, the team lead evaluates the incremental impact of the budget shift.
Results
