Attribution: Expectation vs. Reality | Smartphonehoesjes and Walker Hill

Fast-Moving Consumer Goods
45
16/4/2025
EN
Scale Profitably
Start webinar
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Contents
Introduction
01:28
Why did you look into attribution?
06:00
Why expectations did you have for an attribution solution?
12:51
Did attribution change your perpective on the channel mix?
17:26
What new actions did you take for budget allocation?
23:30
What results did you achieve?
36:48

About the Webinar

Can attribution solve the upper funnel dilemma? Tibbe van Asten (marketing lead at Smartphonehoesjes) and the legendary PPC specialist Brent Neale share their learnings to create a diversified channel engine.

Who is the Speaker

Tibbe van Asten
Head of Marketing

With over 20 years in online marketing, Tibbe is the founder of Adscripts and the marketing leader at Smartphonehoesjes.nl (>50m annual revenue).

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